That's what they yellin'! Today started with a bang... we sent a digital VIP copy of the album to all the talented artists involved with the project to rave reviews. And this afternoon I headed out to a Dickies store in an undisclosed location (which is my secret weapon) in search of what Big Lu, Danny and I will be suited up in for the promo and insert shots.

It's like the wardrobe truck on a DPG video...
Our photographer, the amazing Mike Whitson (
CLICK HERE and get familiar) has a style all his own, taking pictures and somehow painting over them and enriching the colors to put a vivid stain on your brain. His shots always tell a story as well, and ours will be no different. The idea is that we're all rocking Dickies from head to toe, not just for a classic hip-hop gear tie in, but also because Dickies are more commonly worn when you're getting your hands dirty and going in at your job, and we'll be holding blueprints and be visually giving the impression that we're creating the building blocks for the rest of our careers with this record. And the set will be sprinkled with different items I refer to in the lyrics. You'll see...
Last but certainly not least, big shouts to Ashley who was extremely helpful with finding exactly what we were all looking for to complete the look.

We're about to be killin' the
snapshot game with this one!
You other music dudes reading this might wanna rethink your plans, this is about to get real ugly. It doesn't look good for you cuzin. Is this thing on?
Easy now,
J.J.
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